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June 06, 2005

最後の数日

本を単なる著者以上の立場で作るようになって(たった2ヶ月だけど)わかったのは、出版社てのは「作る人」と「売る人」がきちんと揃ってないと回転していくもんじゃない、というごく当たり前のことでした。

で、その2ヶ月の間、「作る方」を何とか立て直そうとしてみたんだけど、どうにも「売る方」が崩壊してたんで、なかなか結果に結びつかなかったみたい。

まず、書店回りの営業が、いつからだかは知らないけれど止まってた。また、FAX営業用のチラシも長く作られておらず、5月になってからこちらが作ってHPに乗っけて、多少動くようになった。

この状態でも、やろうと思えば多少は本は売れるんですな。どうするかというと、表紙買いを期待するために、タイトルを思いっきりわかりやすいものにする。表紙そのものも、もちろんわかりやすく作る。そこらまで狙って作ったら、潰れたその後でも注文が結構来たのですよ。

版元の社長が5月になってから「もうダメかも」と弱音を吐いたのは、本人から見ても「できがいい」と思われてたノベルズの返本が多かったというのが理由で、「自分とこのブランドでは、いいのを作っても売れない構図ができあがってしまっているのだ。所詮うちは官能劇画の版元(PC本出す前は確かにそうでした)だから」とか言うようになったのです。んで「ノベルズやめて『えろたん』に続いて作ったネタ本シリーズだけにしよう」とか言ってきたわけです。

この時点でこちらちょっとむっとして「ノベルズ作らねえならうちは完全に手を引くぞ」とまで思ったのですが、一晩家で考え直してみたのですよ。「まだこの状態でも多少売れる本は作れるんじゃないか」と。

んで、考えついたのが、同人とプロの境目ぐらいにいる電波な連中をかき集め、思いっきり勘違いしまくったエロを書かせてアンソロジー集作る、というもの。DTPとイラスト込み、装丁除いた状態で総経費40万で一冊でっちあげるつもりでしたね。キワモノ好みと、書き手と同類の電波にしか受けないので、中期的に見てもやせ細る一方のジャンルだとは思いましたが、営業が崩壊している現状でも、わずかに残った「ブランドイメージ」とやらで半年ぐらいは持たせることができよう、と考えたのです。市場を開拓していく、ていう攻めの経営ではなく、営業崩壊による規模縮小のスピードをいかに鈍らせるか、というほとんど撤退戦というか、本土決戦みたいな本作りになるのですが。

その前の作品群がある程度予想通りの結果になってたので、これもそこそこうまくいったんではなかろうか、と思うたのですが、実行に移す前に版元潰れちゃったので、現実に効果があったのかどうかは今となっては何も言えません。

誰か実際にやらせてみたい、という版元さんがいるのなら、やってみる気はあるので、あと半年で会社畳みたい、というアングラ・サブカル系の出版社の社長さんは、ワタクシに電話してみてください(笑)。

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Comments

>同人とプロの境目ぐらいにいる電波な連中をかき集め、思いっきり勘違いしまくったエロを書かせて

 作家をこのような扱い方しかしていない(内心見下している)時点で、貴方の「絵に描いた餅のような計画」も必然的に破綻すると思います。
 この一文に限らず文章全体から感じるのですが、貴方は読者も作家も馬鹿にしすぎです。

Posted by: 煽りでもなんでもなく | June 11, 2005 12:44 PM

そのように感じられる方いらっしゃる、ということはしっかりと受け止めておきます。

どのへんがそうなのかな、ということに思い当たるには、ひょっとすると時間がかかってしまうのかも知れませんが。

Posted by: 高安 | June 11, 2005 01:42 PM

その話とは別なのですが、コメントに到達性のないメアドが書かれていたので、そのまま削除してしまおうか、と考えたということも、また書き添えておきます。

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